Print, display and cross media provider Minprint opts for EFI hybrid LED printer
Belfast based commercial printer Minprint has invested in a 3.2-metre hybrid roll/flatbed printer from EFI to keep up with the growing demand for large-format applications. The new VUTEk printer will allow Minprint to develop the point of sale and printed interior decor markets.
According to managing director Jamie McMinnis the company has seen an increase in customer demand for large format products, such as signage, vehicle wraps, customised wall art and exhibition materials.
“The EFI VUTEk GS3250LX printer enables us to print a wider range of substrates like acrylic, wood, mirrors, building wraps, ceramic tiles and textiles. This allows us to be more creative and push the boundaries of traditional print,” he says.
In business for 40 years with 50 employees, Minprint provides bespoke design, and print and display solutions to small and medium-sized businesses throughout Ireland and the UK. The company serves a wide variety of markets, including construction, hospitality, retail, insurance, medical, manufacturing and defence.
As part of its comprehensive services offering, Minprint also produces multimedia campaigns and promotional products, using EFI DirectSmile Cross Media software to provide clients a full end-to-end solution. "We integrate it with print campaigns, use it to drive variable data to digital presses, and even to develop backend systems to allow our clients to generate revenue from personalised portals with integrated publications,” says McMinnis.
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