Print

Print, display and cross media provider Minprint opts for EFI hybrid LED printer

Written by Colin Gillman on 28 February 2017.

Minprint Team LR resized

Belfast based commercial printer Minprint has invested in a 3.2-metre hybrid roll/flatbed printer from EFI to keep up with the growing demand for large-format applications. The new VUTEk printer will allow Minprint to develop the point of sale and printed interior decor markets.

According to managing director Jamie McMinnis the company has seen an increase in customer demand for large format products, such as signage, vehicle wraps, customised wall art and exhibition materials.

“The EFI VUTEk GS3250LX printer enables us to print a wider range of substrates like acrylic, wood, mirrors, building wraps, ceramic tiles and textiles. This allows us to be more creative and push the boundaries of traditional print,” he says.

In business for 40 years with 50 employees, Minprint provides bespoke design, and print and display solutions to small and medium-sized businesses throughout Ireland and the UK. The company serves a wide variety of markets, including construction, hospitality, retail, insurance, medical, manufacturing and defence.

As part of its comprehensive services offering, Minprint also produces multimedia campaigns and promotional products, using EFI DirectSmile Cross Media software to provide clients a full end-to-end solution. "We integrate it with print campaigns, use it to drive variable data to digital presses, and even to develop backend systems to allow our clients to generate revenue from personalised portals with integrated publications,” says McMinnis.

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How can you win more customers for your printing business

Anybody who has run a printing business for any time will at some stage ask themselves the question “How do I get more customers?” The trouble with this is it’s a perennial question that has no right or wrong answer. You could always start by learning to think differently and...

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