Sign & Digital UK turned 30 in grand style

Written by Colin Gillman on 11 April 2017.

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Celebrating its 30th year, Sign & Digital UK closed its doors after three busy days last month. More than 5,300 unique visitors attended the show with 80% of visitors involved in their company’s buying decision, and 81% holding a senior director or managerial position. 

The exhibition attracted a high quality of visitor across all three days of the show, and this year’s exhibition - showcasing the theme ‘Applications, Ideas and Advice’ - saw exhibitors responded with some of their most innovative and creative stands to date.

Blog Sign2 54f3b27ed2 resizedI was particularly impressed by the creativity of the Antalis American diner themed stand which was constructed entirely from materials in Antalis’ range of visual communications media. 

The visitor list was quite impressive too. Among the visitors were representatives from well-known companies such as Buxton Press, Carphone Warehouse, Debenhams, Delta Group, Fenwick, Gardners, Graham & Brown, Hollywood Monster, Image Co., JD Sports, Kall Kwik, Macro Art, Manchester Airport, Media Co., Next, Royal Bank of Scotland, Screwfix, Signarama, and Travis Perkins. 

This calibre of visitor goes to show that Sign & Digital UK is a buying show where the market comes together to trade. The Sign Trade Services Pavilion - a one stop shop for essential sign making tools and equipment - proved to be immensely popular with visitors and showcased suppliers offering smaller every day sign making items that could be bought over the counter. This harked back to the ‘good-old-days’ of the sign trade and I’d very much like to see more of this type of exhibitor at the show in future. 

The 2017 seminar lineup was another popular show attraction, with more than 35 daily seminars and workshops taking place across six theatres. It was fun to be a part of the show this year where I was hosting a panel discussion in the Business Theatre with the title ‘More Money, More Focus, More Customers’ which went over pretty well considering we were opening the show on day one. I actually met a chap in the car park on the way in to the show and when I asked him what he was there to see, he replied “You!” which was kind of cool. 

Another highlight for me was on the Epson stand where a car and a wallpaper was designed by 17-mel at exhibition 2 399 x 250 resizedyear-old student from Longdean School in Hemel Hempstead, whose design was selected in a pre-exhibition competition. It really was an inspirational design and I loved it. The good people at Epson were also pretty chuffed following the announcement made during the show that the company’s SureColor SC-S series printers are now the top selling eco-solvent technology in their class in Western Europe. This is well deserved because the new SC-S series - launched last year - are built to deliver everything you could ask for from a wide format roll-to-roll wide format printer. Epson seemed to just about get everything right from the build quality to the printed output with this range.

Rudi Blackett, event director for Sign & Digital UK says: “Despite the challenging and uncertain business environment we are faced with, it’s been another fantastic year at Sign & Digital UK. Once again we saw the industry coming together to do business and celebrate the innovation and creativity that fuels our sector. 

“I would like to say a big thank you to all of the exhibitors, visitors, partners and media supporters who attended in our 30th anniversary year. With re-bookings for 2018 getting off to such a strong start, it demonstrates the huge amount of creativity, innovation and confidence in our sector going forwards and planning is already well underway to bring you an even bigger and better show next year.”

It was a good show and with one third of the floorspace already booked for next year, I think 2018 is already starting to be something to be looked forward to.

Sign & Digital UK returns to the NEC, Birmingham from 24 to 26 April 2018.

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Why Visit


Sign & Digital UK is the only place in the UK where you will see such a broad range of sign making and digital printing applications and solutions.  As well as being the UK showcase for the latest technologies and many of the new product launches, the show offers numerous demos and opportunities for advice, to help keep your business ahead of the game!

  • Free entry to the show
  • The UK show for the UK market showcasing the latest technology and product launches
  • Central location with excellent road, rail & air links
  • Free educational programme including Adobe andCorel seminars
  • Chance to source the best deals on offer from a wide range of top suppliers
  • Opportunity to meet with peers and network at the industry’s annual event
  • Free on-stand learning including live hands-on demos
  • Built on solid foundations, a show with an excellent reputation which consistently delivers for exhibitors & visitors
  • Free expert industry and business advice


Tel: 01342 332 000

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Welcome to Sign & Digital UK 2016


Sign & Digital UK has been a vital part of the industry calendar for nearly 30 years. It offers a unique market place for the industry - supporting and reflecting the dynamic and rapid changes taking place in the sign making, display solutions and digital printing sectors.

Why exhibit at Sign & Digital UK 2016?

Sign & Digital UK is the only exhibition in this sector to showcase such a wide range of products and services for the sign making, display solutions and digital printing industries. Being part of the show offers your company the chance to increase its visibility and to get the latest products & services in front of thousands of interested visitors looking to keep up to date with, and buy the latest technologies on the market.

The 2015 show hosted over 200 exhibitors and attracted 6,807 relevant and engaged visitors to the show

87% of visitors were part of their company's buying decision

62% of visitors came looking for new suppliers

49% of visitors had not attended another event in this sector in the last two years

As an exhibitor at the show, you will have access to:

  • Thousands of relevant and active buyers who are looking for new products and services and to stay up to date with current industry trends and business opportunities.
  • Meet face-to-face with key decision makers and build long term relationships.
  • A comprehensive show marketing campaign which will give your business exposure before and beyond the three days of the event.
  • Our dedicated PR team who are available to help your company inform the media and industry of your presence at the show


Tel: 01342 332 000

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.