Print, Self-Adhesive, Décor and Textile are the themes for Soyang Europe at Sign & Digital

Written by Colin Gillman on 23 February 2017.

Soyang europe collections resized

Digitally printable media specialist, Soyang Europe is to return to Sign and Digital UK this year to launch its new materials collections to the sign and graphics market, as the company continues to target the wide format sector.

“We’re back at Sign & Digital UK in March with a much larger stand and a comprehensive materials collection to showcase to visitors of the show,” says Mark Mashiter, the company’s managing director. “As media specialists, we are in a unique position to offer advice across the board on digitally printable substrates for the sign and graphics industry, from staple products such as self-adhesive vinyl and textiles, through to more speciality products, such as wall coverings and magnetic products.”

The new consolidated collections include Print, Self-Adhesive, Décor and Textile. “We wanted to showcase the vast extent of our portfolio in a way that makes it easy for our customers to see which products are right for their application,” says Mashiter. “The four main areas cover premium products to suit all budgets and we’re confident that we’re answering very real requirements from our customers, adding revenue creating materials and providing substrates printable with existing systems, many of which have strong creative and environmental benefits.”

According to Mashiter textile printing remains a big growth area for the industry and as such Soyang Europe has added a raft of new materials to its already extensive collection, including several new backlit products for UV printing, to serve the buoyant lightbox market. One of these new products is Decoprint Pearl, a fabric for backlit display applications that can be installed in lightboxes in retail outlets, shopping malls and airports.

“Textile is tactile, lightweight, easy to use and has great green credentials, so we’re confident this market will continue to expand,” concludes Mashiter.

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