First UK Fujifilm Jet Press 720S now goes live at Emmerson Press
Founded in 1981, Emmerson Press has long been at the forefront of the digital print revolution. In 1997 it was among the earliest UK companies to install an Indigo digital press – and having carefully followed developments in the B2 digital inkjet market in recent years, it has again decided to lead the UK digital market by investing in a Fujifilm Jet Press 720S.
“We’re really excited about the new business opportunities that this investment is going to provide,” says Sales director John Emmerson. “The improvements in make-ready and turnaround times, the increased capacity, the efficiency savings, and the potential to profitably print bespoke, short-run jobs for high-end customers are all very exciting developments. We’re also excited about all of the extra services this new technology will enable us to offer to existing and new customers.”
A local Warwickshire manufacturer of refuse collecting vehicles has taken receipt of the very first job to run off the Jet Press 720S in the UK. “We received the artwork at 10am – with delivery required that afternoon,” says Emmerson Press Operations Director Jamie Emmerson. “We knew immediately that on that timescale and at that sort of run length, it was a job for the Jet Press.
“The customer required three versions of an A2 Poster, 50 copies of each – and they had to be of the highest quality. The Jet Press was well up to the task, as we knew it would be. The customer loved the vivid colours we were able to produce and we were thrilled with the level of quality we were able to deliver to them with such a tight turnaround.”
“We’re really excited to see our new press up and running,” says Emmerson Press Sales Director John Emmerson. “Fujifilm has done an excellent job with the install and the training to get us to this point so quickly, and now we’re delighted that our customers have now begun to see for themselves what we’ve already seen on visits to working Jet Press installations in Germany and the Netherlands.
“The quality of work this machine is capable of, and the speed with which it delivers, has already impressed one customer – and from their feedback it’s clear it’s going to impress a lot more. Our capacity to take on new work has increased dramatically, and as a direct result we are now actively recruiting for an additional sales person to help bring that work in.”
Elephant Print and Display adds HP Indigo 5000 cut-sheet digital press
East Sussex-based digital print company Elephant Print and Display has invested in an HP Indigo 5000 digital press with white ink. The new machine replaces an older HP Indigo 350 press and as such will provide the firm with a number of benefits, including higher resolution for smaller text and also faster changeovers for jobs and consumables.
Commenting on the installation of the HP Indigo 5000, managing director Jason Gadd, says: “There are huge productivity benefits for us with this press, and job change over times are now incredibly fast. Although we did look at alternative machines, nothing came close to the quality of Indigo, both in terms of output and also engineering excellence.”
The company also operates two wide format inkjet machines (Epson and HP) along with associated finishing equipment. Recent investment has included upgrades to its finishing line with a Matrix 370P Laminator installed at the end of last year.
Established in 2002, Elephant produces work for a wide range of B2B customers at its premises near Lewes, East Sussex.
OKI Europe set to showcase its graphic arts printer portfolio at Drupa
OKI Europe Ltd says it is putting the spotlight on its portfolio of Graphic Arts printers at Drupa 2016, including the newly-launched Pro6410 NeonColor digital printer and the renowned ColorPainter range of wide format inkjet printers.
One of the key highlights of the stand includes OKI’s new Pro6410 NeonColor printer that the company says adds a new dimension to colour printing. Described as “an incredibly versatile device” this new printer is capable of producing vivid, fluorescent designs on transfer media for use on almost anything – from garment and product decoration, to personalisation, packaging, point-of-sale and in-store signage.
In addition to the Pro6410 NeonColor, OKI Europe will also showcase its white toner printers - Pro7411WT and Pro9420WT together with its Pro9541 and Pro9542 5-colour printers. These fast, affordable light production solutions unlock creative and commercial potential, combining high definition digital LED with white toner/5-colour (CMYK+1) technology, providing what OKI says is a level of performance traditionally only achievable with expensive production equipment.
This will be the first time that OKI has showcased its wide format inkjet printers in Europe, and at the OKI Europe stand visitors will see how the ColorPainter range of wide format printers are perfect for the production of outstanding, highly durable designs on a vast range of materials including banners, fleet and vehicle graphics as well as wallpaper, umbrellas, pop-up displays, and floor and exhibition graphics.
“We are extremely excited about this year’s Drupa which promises to be an interesting platform for innovative printing technology, perfect for OKI’s powerful range of high-performance solutions for graphic arts and creative businesses,” says Pamela Ghosal, general manager Brand and Marketing Communications OKI Europe.
“With a host of live product demonstrations on the OKI Europe stand, visitors will be able to see first-hand how OKI’s commitment to innovation can provide graphic arts and creative businesses with practical yet lucrative new revenue streams, by enabling them to print in-house what used to be lengthy and costly outsourced printing processes.”
Visit OKI Europe at Drupa 2016- Stand B21 in Hall 5.
Dutch printer goes digital with Fujifilm Jet Press 720S
Impressed Druk en Print is a B2 commercial printer that until recently based all its print production around two B2 Heidelberg offset presses. However, the trend of ever-decreasing run lengths led it to start investigating the possibility of investing in a B2 digital press.
Bas Gravesteijn, director of the company explains: “With 30% of our run lengths now less than 700, 40% between 700 and 1500, and 30% over 1500, it was clear we could improve the efficiency and profitability of our shorter run work by investing in a digital press.”
In September 2015 the company took the lunge and invested in a Jet Press 720S B2 inkjet digital press to enable the company to offer its customers a much broader range of short run, creative and personalised printed products profitably and, says Gravesteijn - without any compromise on quality.
“In the four months since the installation we have already seen the press play a leading role in helping us to improve our short run print capability, as well as generating a range of new business opportunities.
“The full colour gamut and high quality produced by the Jet Press 720S is really impressing our customers, many of whom are design and advertising agencies for whom the highest quality is critical. The ability of the press to print on a wide variety of both coated and uncoated paper is also a major advantage and gives us huge flexibility in terms of what we can offer our customers. All these features are helping us to differentiate our service offering in a highly competitive market,” he says.
The company, which is based between The Hague and Rotterdam in The Netherlands, is now producing a huge range of products from desktop calendars to brochures at run lengths and a level of quality that would not have been possible previously.
According to co-owner Sandra Haket, the Jet Press 720S has also created an opportunity to move into new markets. “It’s a machine truly designed to deliver short runs profitably, and allows us to offer a range of print products that will lead the market, rather than just following,” she says.
“We understand our customers and know that they will be delighted with the quality of print we can now produce cost-effectively at much shorter run lengths, even down to run lengths of one. But we’re also excited about using the press to expand the applications we print. Ultimately, we know we’ve made the right choice and are convinced that inkjet technology is the future for high quality, short run print. This is the first time we have worked with Fujifilm and so far so good – we look forward to developing this relationship over the next few months and years.”
Pixartprinting sets up shop in America
The Italian firm grew by 30% last year and aims to grow even more in 2016 through its activities in the United States market and from a process of constant product development.
According to company CEO Alessandro Tenderini, the aim is to extend the company's reach, both geographically and in terms of the product sectors it serves, offering an ever-expanding range of services that create new needs among the firm's users. “This is a new and very exciting challenge for us,” he says, “because our analysis shows that this market has great potential for the services we offer.
“The market is currently evolving towards the printing or creation of highly customised products with limited circulation or individual copies at a competitive price, which could not be applied in the past. A rapidly evolving paradigm shift is taking place: the web was seen as an obstacle before, yet today it is perceived as a means to facilitate the purchasing process. Supply and demand meet on the web, and the best is yet to .com.”
The markets in which the firm operates and the customer base are also growing thanks to new items in the product range. “This year we have launched 38 new products, including brand new items, updates to old models and new uses given to existing ranges,” says Federico Gonzalez, Commercial manager at Pixartprinting.
"There is a lot of collaboration between the R&D, manufacturing and marketing departments: we work tirelessly not only to offer innovative products but also to fine tune our existing catalogue to keep customers satisfied, and above all to ensure they remain loyal. The aim of all this is to be a benchmark for our users and to provide a service that covers all aspects. We have also introduced a loyalty programme, STARWAY, which rewards our premium clients, and which is proving to be very successful. Our work to develop customer loyalty is also in the interest of our clients, as by dealing with a single partner they can make savings both in terms of money and time.”
One of Pixartprinting's strong points is its approach to holistic marketing strategies, which seeks to provide the right message at the right time, and aims both to acquire new clients and to ensure the loyalty of existing customers, using up- and cross-selling techniques.
"Unlike traditional marketing, where the aim is to acquire as large a number of clients as possible by prioritising the sales channel, we work to create engagement and retention, concentrating on the clients themselves. The relationship with our users has a similar dynamic to that seen in B2C markets,” says Sales and Marketing director Andrea Pizzola. "Every year we set ourselves fresh challenges in this area: the aim is to expand the range of markets we sell to and encourage clients who are still operating offline to work online instead.”
To put this engagement policy into practice, the firm focuses on the digital world with a mixture of strategies based on various tools, such as CPC, retargeting, merchandising, display advertising, affiliation, and email marketing and social media.
“We use these channels to promote high quality content and information on the firm's product portfolio,” says Davide Turatti, Digital Marketing manager. "We create topics, themes and subjects linked to our clients' businesses so that they become familiar with Pixartprinting, which in turn identifies their requirements and develops solutions to meet their current and latent needs.”
A lot of attention is focused on social media, which is used as a two-way communication channel, to ensure the company is seen as vibrant, engaged and active. Flexible customer care remains crucial, and it also makes use of these networks to provide timely support, aiming to overcome the physical distance between the company and the client.
Pixartprinting's digital strategy developed in two stages: initially it focused on optimising and reinforcing the brand, but now the focus is on analysing the data collected in order to carry out increasingly sophisticated profiling of its users. The data is then optimised on a single DMP (Data Management Platform), which contains all the information gathered both from Pixartprinting's channels and externally, with the aim of identifying clients and their digital identity and so offering them increasingly relevant products.
As part of its commitment to making its clients' lives easier and aim to cover all platforms and all channels, the Pixartprinting e-shop is now fully configured to run across all user platforms such as desktop, tablet and mobile. “We are the first company in the online print sector to have achieved this milestone, which, for a website as complex as ours, is no mean feat. This is further confirmation of how much we care about our clients, who are not merely seen as consumers, but as people whose needs must be satisfied and, if possible, pre-empted,” says Pizzola.
The coming months promise to be very busy for the company what with its arrival in America and the constant development of the company’s product catalogue, holistic marketing, and a new fully responsive website.