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Jaguar unveils Heathrow experiential campaign in support of F-Pace launch

Written by Colin Gillman on 18 May 2016.

Jaguar

Jaguar is revving up the promotional activity surrounding the launch of its first high performance SUV - the F-Pace - with a 4 week experiential campaign in the heart of Terminal 5, Heathrow’s busiest terminal welcoming over 16 million departing passengers each year.

Located in the busy departure lounge, the huge 7m x 2.1m unit displays 2 vivid lenticular visuals of the F-Pace at a 1:1 scale, showcasing the vehicle’s architecture and spacious interior. 3D motion graphics change with the movement of the viewer, providing depth and animation, bringing the F-Pace to life for the viewer.

In addition to the eye catching visuals, passengers can discover more about the features of the F-Pace by connecting to the dedicated Jaguar Wi-Fi hotspot on their mobile device. After watching a short piece of content, passengers will be directed to the F-Pace website where they can learn more about the technology, features and even book a test drive.

With an AB profile of 51% and an average dwell time of 147 minutes, Heathrow Terminal 5 is the perfect location for Jaguar to reach their target audience of affluent families, while capitalising on their desire for distraction and entertainment by providing an engaging interactive experience.

The experiential campaign will run until 5th June and was booked through JCDecaux Airport by Kinetic and Mindshare.

www.jcdecaux.co.uk

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