Print

Jaguar unveils Heathrow experiential campaign in support of F-Pace launch

Written by Colin Gillman on 18 May 2016.

Jaguar

Jaguar is revving up the promotional activity surrounding the launch of its first high performance SUV - the F-Pace - with a 4 week experiential campaign in the heart of Terminal 5, Heathrow’s busiest terminal welcoming over 16 million departing passengers each year.

Located in the busy departure lounge, the huge 7m x 2.1m unit displays 2 vivid lenticular visuals of the F-Pace at a 1:1 scale, showcasing the vehicle’s architecture and spacious interior. 3D motion graphics change with the movement of the viewer, providing depth and animation, bringing the F-Pace to life for the viewer.

In addition to the eye catching visuals, passengers can discover more about the features of the F-Pace by connecting to the dedicated Jaguar Wi-Fi hotspot on their mobile device. After watching a short piece of content, passengers will be directed to the F-Pace website where they can learn more about the technology, features and even book a test drive.

With an AB profile of 51% and an average dwell time of 147 minutes, Heathrow Terminal 5 is the perfect location for Jaguar to reach their target audience of affluent families, while capitalising on their desire for distraction and entertainment by providing an engaging interactive experience.

The experiential campaign will run until 5th June and was booked through JCDecaux Airport by Kinetic and Mindshare.

www.jcdecaux.co.uk

Want to get to know us better? Follow us on Twitter @GDWtweets Check out our Facebook Fan Page or join our group on Linkedin We'd love to get to know you and learn more about your business! Got any news or PR? Email us at newsdesk@graphicdisplayworld.com

Choose Your Language

Editors World

The future’s so bright for IHTBB (I’ve gotta wear shades)

The future’s so bright for IHTBB (I’ve gotta wear shades)

I first met Simon Tabelin, managing director of strategic marketing and creative agency It Has To Be Brilliant (IHTBB), a long time ago when he was running Brilliant Media, an award winning print media services company in London. He is a top bloke, very clued-up and a lot of fun...

#SDUK tweets

30 Years of Sign & Digital UK
Free Registration for Sign & Digital UK 2017
Sign & Digital UK 2017 Opens In...
2 2
7 7
Days
1 1
8 8
Hours
1 1
0 0
Minutes

Tel: +44 (0) 7907 057861

Email the Editor
Click the image to email the editor
Follow us on Twitter
Join our Group on Linkedin
Join us on Google Plus
Follow us on Pinterest
RSS Feed

Latest on GDW TV

Subscribe to GDW TV

Like our Facebook Page

Facebook Fan Page

Upcoming Events

Feb
26

26th February, 2017 - 28th February, 2017

Feb
27

27th February, 2017 - 2nd March, 2017

Feb
28

28th February, 2017 - 2nd March, 2017

Mar
1

1st March, 2017 - 2nd March, 2017

View our full Calendar of Industry Events

Our Partners

Roland Logo GDW Sponsor

Mimaki Logo GDW Sponsor

Sign--Digital-New-Logox200px

landor-uk-gdw-partner

R A Smart Logo 200px

oki colorpainter logo 200px oki printing solutions logo