Hollywood Monster works with HSBC to keep new HQ site construction under wraps
As HSBC’s relocation to Birmingham is now well underway, Hollywood Monster has manufactured and installed giant hoardings to keep the building works under wraps. The company provided technical and creative expertise for over 150 metres of hoardings and large steel supported signs since work began at 2 Arena Central, the new base of the HSBC UK headquarters.
Hollywood Monster’s relationship with HSBC only began in September, starting with the signage experts printing and erecting some 38 metres of aluminium composite hoarding for the frontage of the building site.
According to HM’s client director Andy McKenzie, Hollywood Monster’s reputation for turning around complex projects to tight deadlines meant it was perfectly placed to complete the work in just a matter of days. “Our team had the technical ability and expertise to make sure HSBC received its giant hoarding exactly when it needed it,” he says. “The deadline was very short but thanks to our investment in top-of-the-range equipment and a talented team of experts, we were able to meet it in time. Not only was it the first project we have completed for HSBC, it’s very satisfying to be involved with yet another high-profile scheme in our home city.”
Since this initial installation, Hollywood Monster has continued to work at the Arena Central site, having been commissioned by Miller Developments to install a further 127 metres of hoarding. The graphics and signage giants have routinely replaced various hoarding panels as the demolition has progressed in order to ensure that the key messaging has remained current.
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