Pixartprinting teams up with No Curves for Marie Claire #LIKES outdoor campaign
Italian visual artist No Curves is known for his unique and geometric style. His work is characterised by the total absence of curves and round edges because he realises his artworks exclusively with adhesive tape.
Working with Venice based wide format W2P company Pixartprinting, No Curves has produced ‘Creativity’, an exclusive outdoor exhibition held in the Via della Spiga during Milan Fashion Week and organised by Marie Claire to present the new edition of Marie Claire #LIKES.
The project was to reinterpret the faces and accessories of Spring-Summer 2016 through the eyes of the tape artist across 25 images printed on large format materials, interspersed with a video projected onto eight screens.
"We love to collaborate with companies that focus on image because they are Pixartprinting's main users, thanks to the quality and services the firm offers", says Andrea Pizzola, Sales and Marketing director at Pixartprinting (above right). "We believe that forging a connection with art, fashion and culture is of strategic value, since projects like this act as a calling card for those who want to enter the world of Pixartprinting. It demonstrates that printing on refined materials is one of our strong points and that working in partnership with creativity is once again one of our trump cards."
Pixartprinting printed various materials for the party and the Creativity by Marie Claire exhibition: large format panels, adhesive vinyl to cover the screens, posters and cotton shopping bags with custom printed designs.
The stars of the event, and of Pixartprinting's prints, were works by No Curves, an Italian artist who is one of the best-known exponents of Tape Art worldwide, and who has worked with the Venetian company on various occasions, including a publishing project. "We are used to seeing creativity that is purely decorative. With Marie Claire we have created an interpretative work which, in my opinion, reaches a higher level, since the adhesive tape manages to bind together photography, design and fashion", No Curves (above left) explained. "My work is based on adhesive tape, which acts as a sort of futuristic painting. By cutting and overlapping different layers, it is possible to create works like those exhibited in Via della Spiga.”
Thanks to Pixartprinting, reproductions of No Curves' works can now be purchased online in a store dedicated to the artist, which contains limited editions of some of his most major works and the magazine cover created for Marie Claire. For the innovative Venice-based W2P company, however, this is just the start of a new project: other partnerships with artists and illustrators are in the pipeline, to be unveiled in the coming months.
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