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Immersion Zone at St Pancras station takes flight with Mexican butterflies

Written by Colin Gillman on 16 November 2015.

Mexico Tourism Immersion Image 1

The Mexico Tourism Board recently took over the Immersion Zone at St Pancras International Station as part of a major tourism push.

Planned and booked with JCDecaux Direct Sales and Creative Solutions team, the campaign transformed mexicothe high-footfall St Pancras Immersion Zone into an exotic paradise for passengers.

Vinyl wraps covered the walls to display some of the beautiful scenery that Mexico holds, while the creative on the floor transformed the walkway into a lake.

Digital 6-sheets played a range of creatives, featuring different vacation stories to showcase the country’s beauty hot-spots such as waterfalls, beaches, ancient heritage sites and nightlife.

Ambiance sounds were also played in combination with the visuals to enhance the fully immersive experience.

In addition to this, thousands of model butterflies were attached to the walls, which travellers could remove and take away with them.

www.jcdecaux.co.uk

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