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Self-adhesive wood laminate film gives hospitality suite a high-end look without high-end costs

Written by Colin Gillman on 28 September 2016.

3M Di Noc.SignWright.WP 20160316 22 46 24 Pro highres Copy resized

Support and advice from William Smith’s technical sales team enabled Signwright (UK) to secure and complete on time a prestigious contract for Beverley Race Course, for refurbishment to the bar and other areas used by trainers and owners for corporate entertaining.

The brief required a finish that would complement the features of the overall project, providing a high-end look without a high-end cost, and to be completed within a 12 week time span. On the recommendation of William Smith, 3M’s DI-NOC self-adhesive laminate film was selected for the project. 

Providing over 900 patterns in a wide variety of shades, surface textures and finishes, DI-NOC offers unlimited flexibility for the creation of natural or hi-tech effects for both modern and traditional environments.

3M Di Noc.Signwright.Beverley Bar Frontage Complete resizedThe faithfully reproduced wood, metal, marble, leather, stone, stucco and many other finishes of DI-NOC film can be applied to walls, floors, furniture and machines. It integrates well into both new design and refurbishment projects and is, therefore, suitable for a wide range of applications, including retail stores, hotels and offices, as well as for general interior design.

“We contacted William Smith at the beginning of the project and they recommended DI-NOC ,” explains Signwright managing director Matthew Wright. “And, in order to help the architect and client select the colour and finish from this extensive range, they supplied sample boards of the material so that everyone concerned could get a real feel for the product and how it would look. This was essential to the project due to the prestige nature of the area of the race course concerned.”

“Due to the thickness of the material Di-Noc required careful application,”says Wright. “However, by working meticulously in accordance with 3M’s instructions, it applied very well and achieved the desired result. We also produced trial panels and put them to rigorous tests before starting full production.” 

There were 27 separate elements to the project, the largest of which were the back wall panels. 

“In all around 500 panels were produced, all of which required precise and accurate finish to the corners, and nearly 2,000 fixings were used,” Wright continues. “We were working within a very tight time constraint but completed installation with around six hours to spare (and a few sleepless nights).”

“It looks very effective and the client was impressed with the product,” adds Matthew.

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