Print

New OKI printers enable retailers to produce on-demand just-in-time promotional labels in-store

Written by Colin Gillman on 12 October 2016.

maxresdefault resized

OKI has launched a new range of colour printers that gives retailers the power to print a huge variety of vibrant, high-quality materials that will drive footfall into stores, boost revenue and increase average transaction value. 

Behind the printers sits the company’s NetTickIT software that manages all the data, processes and compliance that will enable in-store retailers to produce short-run on-demand just-in-time promotional tickets to activate in-store promotions in real time. 

pjimage resizedThe beauty of OKI’s NetTickIT solution is that label printing companies can also adopt the system and supply it to their retail customers under a managed print scheme, thereby closing the loop on short-run just-in-time label production.

NetTickIT manages the design, publishing, production and integration of all product and signage information. This includes product descriptions, prices, barcodes, pictures and ingredients, country of origin, QR codes, marketing messages and brand standards.

The way it works is a retail head office can design promotional offer labels in-house that can be distributed to regional stores through Sendys Explorer, a document management software that enables users to convert documents and distribute or upload to a chosen location, providing greater flexibility to edit, access, print, retrieve and share files. The store manager only has to walk up to the OKI printer in store and authenticate and print promotional materials on demand. 

“These advanced printers in OKI’s new colour printer range, with their capacity to print eye- catching, high-definition display materials or sales collateral at the touch of a button give retailers a new ability to react quickly to fast-changing requirements, get ahead of the competition and meet all the intense demands of omni-channel retail,” says Tetsuya Kuri, EMEA Vice President Marketing, OKI Europe Ltd.

www.okieurope.com

follow us on linkedin 120px

Want to get to know us better? Follow us on Twitter @GDWtweets Check out our Facebook Fan Page or join our group on Linkedin We'd love to get to know you and learn more about your business! Got any news or PR? Email us at newsdesk@graphicdisplayworld.com

Choose Your Language

Editors World

How can you win more customers for your printing business

How can you win more customers for your printing business

Anybody who has run a printing business for any time will at some stage ask themselves the question “How do I get more customers?” The trouble with this is it’s a perennial question that has no right or wrong answer. You could always start by learning to think differently and...

#wideformat tweets

30 Years of Sign & Digital UK
Sign & Digital UK 2018 Opens In...
2 2
7 7
7 7
Days
1 1
8 8
Hours
2 2
7 7
Minutes

Tel: +44 (0) 7907 057861

Email the Editor
Click the image to email the editor

#packaging tweets

#labels tweets

Follow us on Twitter
Join our Group on Linkedin
Join us on Google Plus
Follow us on Pinterest
RSS Feed

Latest on GDW TV

Subscribe to GDW TV

Like our Facebook Page

Facebook Fan Page

Upcoming Events

Jul
26

26th July, 2017 - 30th July, 2017

Aug
3

3rd August, 2017 - 6th August, 2017

Sep
7

7th September, 2017 - 9th September, 2017

Sep
10

10th September, 2017 - 14th September, 2017

View our full Calendar of Industry Events

Our Partners

Roland Logo GDW Sponsor

Mimaki Logo GDW Sponsor

Sign--Digital-New-Logox200px

landor-uk-gdw-partner

R A Smart Logo 200px