New OKI printers enable retailers to produce on-demand just-in-time promotional labels in-store

Written by Colin Gillman on 12 October 2016.

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OKI has launched a new range of colour printers that gives retailers the power to print a huge variety of vibrant, high-quality materials that will drive footfall into stores, boost revenue and increase average transaction value. 

Behind the printers sits the company’s NetTickIT software that manages all the data, processes and compliance that will enable in-store retailers to produce short-run on-demand just-in-time promotional tickets to activate in-store promotions in real time. 

pjimage resizedThe beauty of OKI’s NetTickIT solution is that label printing companies can also adopt the system and supply it to their retail customers under a managed print scheme, thereby closing the loop on short-run just-in-time label production.

NetTickIT manages the design, publishing, production and integration of all product and signage information. This includes product descriptions, prices, barcodes, pictures and ingredients, country of origin, QR codes, marketing messages and brand standards.

The way it works is a retail head office can design promotional offer labels in-house that can be distributed to regional stores through Sendys Explorer, a document management software that enables users to convert documents and distribute or upload to a chosen location, providing greater flexibility to edit, access, print, retrieve and share files. The store manager only has to walk up to the OKI printer in store and authenticate and print promotional materials on demand. 

“These advanced printers in OKI’s new colour printer range, with their capacity to print eye- catching, high-definition display materials or sales collateral at the touch of a button give retailers a new ability to react quickly to fast-changing requirements, get ahead of the competition and meet all the intense demands of omni-channel retail,” says Tetsuya Kuri, EMEA Vice President Marketing, OKI Europe Ltd.

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