RAKO racks up five new HP Indigo label presses
RAKO Etiketten has purchased five new HP Indigo WS6600 Digital Presses to increase efficiency and productivity as it extends the benefits of digital label printing to a wider market.
With headquarters in Witzhave, near Hamburg, Germany, RAKO Etiketten is a supplier of labels and packaging and one of Europe's largest producers of printed labels using digital offset reel-to-reel technology. The company is installing the new presses across three facilities in Germany to upgrade its current digital printing capabilities.
"The new HP Indigo WS6600 presses are twice as fast as our existing installed models and easier to use. We can reduce our labour costs per label enormously while doubling our capacity," says Roger Gehrke, manager of digital printing, RAKO Etiketten. "The new ability to use standard media as we do in our conventional offset and flexo printing presses is also a huge advantage, reducing inventory costs and overall material costs too."
With brand owners increasingly reducing inventory costs and level of risk by ordering once a week rather than once a month, RAKO Etiketten has found low set-up times and minimal waste crucial for staying competitive. The investment in the new HP Indigo WS6600 Digital Presses is central to maintaining this position.
"Short runs are like a mantra that almost everyone follows today, and they have become root and branch of our whole operation. We are also seeing more and more variable data printing, especially in the pharmaceuticals industry with unique barcodes and data matrix codes identifying contents and source. It is absolutely essential that we can react in the shortest possible timeframe," said Gehrke. "The speed and easy operation of the new presses give us the agility we need to keep meeting our customers' changing demands."
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