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HP Indigo broadens product offering for Scottish label printer
Following the installation of its first HP Indigo digital labels press, DE Product Labels is now one of the few label convertors in Scotland with digital capabilities, enabling it to stand out from the competition.
The company’s existing customer base includes the bakery industry and engineering. With the new press it plans to target other markets, including high-quality, versioned labels for whisky products and customers in the pharmaceutical, health and beauty sectors.
"New opportunities have opened up for us within the whisky market due to the rate of growth worldwide and the amount of companies in this sector who are Scottish based, so it is the perfect time to purchase a new press,” says David Edwards, managing director, DE Product Labels LTD. “The HP Indigo press will allow us to offer things that we wouldn’t have been able to before, including allowing our customers to print versioned labels with metallic effects, and we are looking forward to fully exploring and utilising its capabilities.”
DE Product Labels chose an HP Indigo press ws4500, upgraded to include the latest technical features, such as virtually limitless substrate and spot colour capabilities, making it possible for DE Product Labels to produce better quality labels for high-end products. The company will make use of the HP Indigo press’s short-run capability to provide its customers with cost-effective low to medium print volumes. The press also nicely complements DE Product Labels’ existing flexographic equipment as the quality is consistent across both, enabling the company to utilise both technologies for one job.
HP Indigo digital printing technology offers the precise and effective application of ink onto substrates, which helps ensure exact colour matching and permits consistency each time the job is produced.
“We believe we provide the Scottish market with a service not offered at present from another medium-size Scottish label producer, and the colour matching and consistency feature has enabled us to do this,” concluded David Edwards.
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