This amazing Brazilian anti drug campaign video features wide format prints that were produced on bread dough, and laid over the top of Beetle larvae to create an all consuming anti crack cocaine ad campaign to avoid "the first try" of crack cocaine in São Paulo - Brazil.

This is a brilliant use of print and one that brings home the true horror of crack cocaine drug abuse. I also noted a Kongsberg XP table from Esko was featured in the video. Show this to your kids!

Not content with selling umpteen millions of records and associated merchandise the world over, heavy metal rock band Iron Maiden has launched its own brand of beer called Trooper.

Real ale fan and history aficionado Bruce Dickinson, Iron Maiden's vocalist, played a major role in developing the unique flavour of the beer, entailing ongoing visits to Robinson’s brewery in Stockport.

"I'm a lifelong fan of traditional English ale; I thought I'd died and gone to heaven when we were asked to create our own beer," he says. "I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavour and texture that is Trooper. I love it."

The unprecedented upfront demand for the beer from Iron Maiden fans worldwide meant that Robinsons had to brew three times a day, six days a week for the first time ever in the Brewery’s 175 year history to cope with pre-orders in excess of 300,000 pints, and that was before the beer had even been tasted.

Watch the video below to find out more about the creation of Trooper.

Trooper is now available to order online throughout most of the EU, and Robinsons is working flat-out to ensure it will be available to the rest of the world as soon as possible. For updates on when Trooper is coming to a pub, bar or supermarket in your town/country keep checking www.ironmaidenbeer.com

Today is Comic Relief’s Red Nose Day. A day where people dress up, maybe dye their hair and generally lark about doing funny things for money in support of Comic Relief, a charity founded in 1985 by the comedy scriptwriter Richard Curtis and comedian Lenny Henry in response to famine in Ethiopia.

The above is one of the great industry publicity photographs, taken a decade ago on Red Nose Day in 2003 at Northprint when GDW editor Colin Gillman was handling public relations for Litho Supplies. Some of the Litho Supplies management team sprayed their hair red to raise money which was then presented to PrintWeek editor Lauretta Roberts who donated it to the Printing Charity. The lads in the picture are: Left to right – Eddie Williams, Steve Dodds, Kevin Harrison, and Gerry Mulvaney.

Interestingly the only one of those pictured who went on to have a stellar career was Lauretta Roberts who moved into the world of fashion. She assumed editorship of long-running retail trade bible Drapers, successfully re-launching both the magazine and its online sister title. She is now the digital development director of the world’s leading online style and trends forecasting service, WGSN as well as one of the founder members of the Drapers Fashion Summit – fashion/retail’s most influential trade forum – she has also been instrumental in establishing vital links to drive the British Fashion industry forward.

As for the rest, Williams is now employed by Agfa following its acquisition of Litho Supplies; Dodds, after a spell running a copier company is (according to his LinkedIn profile) back at Litho Supplies; while Harrison is sales director (Flexographic Division) at Pomeroy Pressroom Products; and Gerry Mulvaney who, rather than retire last year as he originally planned, is now busy wearing a multitude of hats including independent business consultant, European sales manager at Landa Digital Printing, and regular contributor here at Graphic Display World.

So have fun with Red Nose Day today at work today. If your staff get up to any mad capers, send in your pictures along with a few words to describe their activity. And remember, always be nice to people on your way up the ladder.

www.rednoseday.com

How can you have people try Fanta's new deliciously orange taste - without giving them a can of Fanta - while they are reading a magazine?

Well foks, that’s something you certainly can’t do with a website.
Print ain’t dead!