Your Shout - Your opinion matters
Applications, Ideas and Advice is the show theme for Sign & Digital UK 2017, and with good reason as the focus is very much now on output, applications and especially creativity. If the focus is on output and applications then the creative element of the process of making signage is even more crucial than before. If you want to offer your customer the best display and signage work, then creating visual impact has to be paramount. Imagine a wall graphic or an exterior or interior fit-out without that creative edge and spark, it just isn’t going to work.This brings me on to the need for quality in the creative brief, the products used and the level of work done. The stakes are high when signage projects are in the public eye. In our age of increasingly sophisticated computer and mobile technology, fast moving goods and services, growing social media networks and eye popping cinematic graphics, the requirements have been raised considerably when it comes to quality as well as visual impact. As Sign & Digital UK continues to change and grow, we have seen an increase in material and substrates suppliers exhibiting at SDUK in recent times, and for the 2017 show...
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